Nowadays, marketers concentrate more on advertisements. Ads play an important role in creating awareness about the product and services to consumers. They are telecasted both in traditional media and modern media. Traditional media include television, newspaper, radio, magazine, and outdoor advertising. Modern media includes social media, blogs, emails, websites, and text messages. Learn more about advertising in https://my-boost.ca/. In this article, you can find some useful information about how advertisements affect consumers.
Advertisements
Wherever you go, you will find ads. Whether you stand at a bus stop or open some app on your mobile, you will encounter ads. Advertisements have become a daily part of our life. Each business has a marketing department to create ads that appeal to a specific audience’s curiosity. Consumers can find the best product or services through ads. For example, you might search for articles about the product, you can find many ads in that article related to the product. Marketers create attractive ads to gain the attention of the consumers in a short time.
Brand Awareness
When you start a business, you need to create awareness about it to the consumers. With the help of advertising, the consumers will know about your product or service. Advertisements can be given through traditional or modern media. In the growing online world, many businesses choose online advertising. Mobile phones are used widely by people. Online advertising helps to reach consumers in a short and efficient time. Online advertisements can be on any platform like websites, blogs, social networking sites, emails, etc. Ads in social networking sites like Facebook and Instagram can reach a wider audience because they have millions of users. When creating awareness about your brand, you must convince them of the quality of the product to build confidence and preference for your product.
Create Recognition
In ads, some factors helps to stay in the minds of the consumers. They are
- Celebrity(Actor or Actress)
- Company Logo
- Company Slogan
- How entertaining the ad is
- Colors and background settings
You must reach the right audience through ads. Showing the ad several times on any platform will retain the attention of consumers about the product. The ad must have an entertaining concept. It will grab the attention of consumers in a short period. Humorous ads can easily remind in the minds of the audience. It should influence the consumers in a positive way and create a long-lasting impression.
Social Imaging
The social image of the brand plays a vital role in the purchasing behavior of the consumers. For example, beauty product companies use thin beautiful women and the handsome muscular men for their ads. It creates obsession and insecurity on women and men which is very much likely to trigger the purchase of beauty products. Branding plays a major role in the consumer’s purchasing decision. For example, brand ‘Rolex’ have targeted famous sports personalities and portrayed them in their advertisements to attract consumers. It has created a message that ‘Rolex’ is only for rich and sophisticated. So, people who became rich suddenly would want to buy a Rolex to have a sense of belonging to the ‘elite’ class.
Buying Behavior Of Consumer
Advertising spending can also affect the buying behavior of the consumer. If a company spends more on advertising but the quality of the product is average, then it will create a bad reputation. When the company spent a huge amount on advertisements and other marketing campaigns, the consumers will expect more from the particular brand. Consumer’s perception of advertisement spending will ultimately influence purchasing behavior. Consumers learn about the image and lifestyle through ads. It can also influence their purchasing behavior.